Shit is bleak.
Shit is bleak and there is a point when when you look around and say “Why bother?” These days it seems everyone does. Well, we continue to bother.
We do this because we believe the world is dying, and we’ve gone through the 5 stages of grief – Denial – Anger- Bargaining – Depression – Acceptance… and Swellco & Swellco is a direct result of this 5th step. We see the dark times ahead as the Empire begins to burn, and we have made peace with that.
The overwhelming hordes of literal and figurative barbarians are at the gate, and we think it’s time to hand out fiddles.
Money Guns Weed, Death By Party, Hangover Makeout and all Swellco & Swellco sites are being constructed as a hospice during the great decline we are witnessing. We feel a lot of people need protection from the cold.
We recognize the American Dream is no longer in our grasp by playing their game. It is truly rigged and there is no way to win by their rules. But if you can’t win, why even play? Why not honestly create a new reality?
We set out to do just that. In our world, there are no market researchers trying to dissect us in order to water down and wash out our passions. In our world, there are no corporations steam-shoveling our futures into their pockets as Judas politicians give excuses. In our world, there are no religious fanatics trying to beat us down with their dogma and rules. Maybe those things are all still there, but we no longer allow them to affect us.
Here, Drag Queens are role models and porn stars are saints. Here there are no whores, there are no losers, there are no judgments. There is joy in the realm of honest consent and, within that realm, anything is possible. Straight, gay, master, slave, clown, goddess, nerd, twenty-year-old or senior citizen, everyone comes to our party. There is only us and them.
We take the blind ignorant narcissism and excess that is the national symbol of their control and make it a conscious insolent act. Our hedonism is an act of defiance. We loot the buffet as the ship starts to sink, and we give the finger as we drink from the last bottle of champagne.
Why do we do this?
Because there is no reason to cry when you can laugh, and there is no reason to stress about your life when you can run away and join the circus.